Picture Library – Presentation Feedback Notes

  • produce a small amount of good photos
  • look at copyright
  • pricing – how much for images – does this include all rights?
  • should we create an app
  • don’t infringe other people’s copyright – be transparent on website – say
  • how to provide service to products
  • don’t sell for huge amounts of money
  • production costs?
  • strong business model
  • focus on companies with small profile
  • not big corporate companies
  • mock ups on logo on logo and different ideas on branding
  • audience?
  • what the subject is?
  • target audience
  • group dynamics (roles)
  • timing (plan out what needs to be done by when)
  • production if images
  • keywords + tags for images, show how this works
  • social media
  • would customers buy the designs
  • 20th Nov – photos need to be uploaded
  • 29th Nov – presentation of website
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Creative Collaboration – Class Notes

Colour and imagery

  • image library – people may choose images based on colour
  • create a brand personality
  • could create an app for the photo library
  • coulour
  • shape
  • form
  • what is the theme
  • who is the audience
  • how do they search
  • what are the search terms
  • image/colour/form/associations\how do you use social media to communicate?

Creative Collaboration – Class Notes

  • Tom Fishbourne
  • Don’t rely on technology when you are trying to say a point
  • If you got nothing to say, technology can’t save you
  • Function never sells
  • Emotional connection is really important
  • Celebrate simplicity, not complexity
  • Think about what you want to capture, then pitch it
  • Don’t talk about technology, talk about the benefit
  • No more than three points on each slide
  • Make numbers/statistics meaningful

 

  • make an impression
  • project yourself
  • have confidence to sell your idea
  • how to stay in contact
  • be resilient
  • go for it

 

  • who are you pitching to?
  • who are your audience?
  • have you done enough research on your creative idea?
  • has anyone else had the same idea?
  • if so, what are you doing diffreently?

 

  • dress to impress
  • but be yourself

 

  • TedTalks – look at how they present
  • reduce idea into  few words

 

  • make your creative work shine
  • show drawings, concepts
  • believe in your work
  • audience wants to hear your ideas
  • know what you’re god at, play to those strenghs

 

  • Define
  • Think
  • Do

 

  • Be avaiable
  • don’t wait for them to contact you
  • look for opportunities
  • is there another client you could pitch to?

Stand out from the crowd

  • R – Relevant
  • O – Original
  • I – Impact