Picture Library – Presentation Feedback Notes

  • produce a small amount of good photos
  • look at copyright
  • pricing – how much for images – does this include all rights?
  • should we create an app
  • don’t infringe other people’s copyright – be transparent on website – say
  • how to provide service to products
  • don’t sell for huge amounts of money
  • production costs?
  • strong business model
  • focus on companies with small profile
  • not big corporate companies
  • mock ups on logo on logo and different ideas on branding
  • audience?
  • what the subject is?
  • target audience
  • group dynamics (roles)
  • timing (plan out what needs to be done by when)
  • production if images
  • keywords + tags for images, show how this works
  • social media
  • would customers buy the designs
  • 20th Nov – photos need to be uploaded
  • 29th Nov – presentation of website
Advertisements

Creative Collaboration – Class Notes

Colour and imagery

  • image library – people may choose images based on colour
  • create a brand personality
  • could create an app for the photo library
  • coulour
  • shape
  • form
  • what is the theme
  • who is the audience
  • how do they search
  • what are the search terms
  • image/colour/form/associations\how do you use social media to communicate?

Creative Collab – Class Notes

Do we do everything but the website?

Or is it a mock website?

Recreate sponsor form

Can we use use royalty free photos for calender

Tutorial:

  • Mock up of website
  • get photos ourselves
  • contact guide dogs uk – who and why for target audience
  • awareness of guide dogs and blindness
  • RNIB
  • intouch – radio program (bbc radio 4)
  • gather stories from people who use guide dogs – more than one person
  • brand guidelines
  • innovative ways to donate
  • “grey pound”
  • nudge theory
  • moodboards – charities, designs, visuals
  • google drive – sub folders for each person
  • raw files of final images
  • jpeg of final edit

Creative Collab – Class Notes

  • write weekly notes
  • 1500 word reflection
  • Guide Dogs Uk
  • Team 3
  • Project A : Brand Redesign
  • Project B : Picture Library
  • instragram
  • app
  • go in pairs to get photos
  • trello
  • why are people using the brand?
  • sponsoring a pupy
  • part b photo library
  • different rates for different file sizes
  • Jessica Robbins
  • who would be buying the images
  • if photographing people, get model releases
  • Bill Wallsgrove (brand consultant)
  • prep for industry
  • connect, communicate, collaborate
  • BLUP
  • using photography across different platforms
  • “filthy”
  • embedded websites 65% more likely to find on google
  • filthymedia.com
  • “purple hagis”
  • words with imagery
  • who is the focus on
  • what are you trying to say